PRORIS,
PHAROS
Packaging Design, Illustration, Primary Research
© Kimberly Handoko, 2023
In collaboration with PT PHAROS INDONESIA
PRORIS is an ibuprofen liquid suspension formulation for children made by PT PHAROS INDONESIA. The majority of Indonesia only knows of and uses paracetamol.
This project refreshes the current packaging for PRORIS, a children's line of pain killers, with a focus on enhancing both safety and appeal. This will be the first labeled ibuprofen that is suitable and formulated specifically for children in Indonesia. Additional design to also repackage a separate dosage and formulation marketed for teenagers.
The redesigned packaging has an updated illustration that still intentionally separates the target demographic. The wrap around illustration encourages physically turning the packaging to direct caregivers towards instructions and proper dosage. This also encourages the shelf stockers to create a shelf display, increasing shelf footprint.
PRELIMINARY PRIMARY RESEARCH:
Preliminary primary research was done in 3 different types of key locations--Grocery stores with general OTC (something picked up during errands), department stores with attached pharmacy (preferential during family shopping day), a pharmacy (For intentional trips when looking for something specific or doctor recommended).
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Educate on Proper Usage
Build trust and confidence on a new product due to paracetamol dominance and popularity.
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Obvious At A Glance
Dosages especially is important to be obvious and able to be told apart.
"It's annoying when I had to go back to the store because I got the wrong one."
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Pre-decided and researched purchase
Children medication are often researched prior to purchase and/or recommended by a doctor or other parents.
"Usually I know what I'm looking for"
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Human Jargon
Minimize clinical terms and use language that is soothing and easily understandable
"I just want it to tell me what the hell I'm supposed to do to use it"
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To the Point and Honest
Showcase use and main ingredient without use of many / any buzzwords.
"I don't like it if it feels like they're trying to sell me something else"
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Approachable & Relatable
Medication and doctors can be scary to product users. Approachable design can help it be relatable.
"I don't want my daughter to be scared of it"
RESEARCH DRIVEN:
to gain insights into parental preferences and child-friendly design elements to create a design criteria
PRODUCT LINE EXPANSION:
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PRORIS SUSPENSI
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PRORIS SUSPENSI FORTE
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PRORIS KAPLET
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PRORIS FAST
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PRORIS SEVERE
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PRORIS ACTIF
PROPOSED REVISED PRODUCT LINE NAMES:
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PRORIS 100 (Suspensi)
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PRORIS 200 (Suspensi)
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PRORIS 200 (Kaplet)
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PRORIS 200 (Capsule Cair)
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PRORIS 400 (Capsule Cair)
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PRORIS 400 Caffeine
REVISED IDENTITY AND PRODUCT NOMENCLATURE:
The new logotype increases legibility and adds a stable, serious feel while still maintaining some friendliness and playfulness. This logotype also works harmoniously as co-drivers with the new mother brand logotype.
The direct nomenclature with the usage of dosage content in the title helps educate and differentiate each product from each other within the line.
NEW PACKAGING
BEFORE
REFRESHED
The additional QR Code provided will link to an additional information website and/or video that shows proper administration overseen by a pediatric doctor.
NEW PRODUCT MARKET
BEFORE
REFRESHED
